Instagram content creation and social media marketing for NatonlyBeauty, an aesthetic specialist in Rotterdam, Netherlands.
Every event we host is designed with intention, from the atmosphere we create to the way each session flows.
GOAL
The goal of this project was to promote a new aesthetic device and increase awareness through organic social media marketing.
Since there was no budget for paid advertising, the focus was on Instagram content creation, Reels, and visual shootsto attract new clients organically and build trust around the new treatment.
We bring creativity and expertise to everything we do
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In one year: 50+ new clients
• Each client completed a course of 4–7 sessions
• That equals 200 to 350 total procedures
• Average price per session: €250 -
• Filmed content with models (free or at a minimal price) to show real treatments and results.
• Built a mix of Reels:
Expert content to explain the benefits of the laser
Humorous & trend-based videos to boost visibility
• Focused on high-demand services: Lumenis M22 Stellar and Endospheres therapy. -
• 232,000+ content views
• 34,000+ reach
• 1,090 interactions (+100%)
• 7,044 profile visits
• 493 new followers (+886%)
