Social Media Marketing, Targeted Advertising, and Content Production for a Nail Salon in the Netherlands
Instagram Reels and social media marketing content created for Alla Bo Nails, a nail studio based in Amsterdam, Netherlands, focused on lead generation, customer acquisition, and increasing bookings.
GOAL
The goal of this project was to increase bookings for manicure services and fill all rental spots for nail techniciansthrough social media marketing and content creation.
The focus was on attracting new clients, increasing demand for services, and creating consistent interest in renting workspaces within the nail studio.
We bring creativity and expertise to everything we do.
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From 40% to 100% booked schedule in 2 months
Appointments filled 1.5 months in advance
100+ new customers every month
Started hiring campaigns for new masters due to high demand
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Our approach included:Developing a social media marketing strategy and a structured content strategy
Creating a high-converting content plan (Reels, posts, and Stories) tailored to the target audience
Launching Meta Ads (Facebook and Instagram advertising) to drive lead generation and attract new customers
Running targeted campaigns to increase bookings, retain customers, and build brand trust
Ongoing campaign optimization and performance improvements based on analytics and insights
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355K+ views across Instagram in 6 months
63.6K reach (+310% growth)
1.9K interactions with content
Content mix: 500+ Stories and 67 Posts
Top-performing Reels reached 22K+ views organically
