Google Ads Case Study for a Dentistry Clinic

A data-driven Google Ads strategy focused on patient acquisition, conversion tracking, and long-term growth for a dental clinic

Visual content created to support Google Ads lead generation campaigns for a dentistry clinic, focused on attracting new patients and increasing appointment bookings.

GOAL

The main goal of this project was to consistently attract new patients for a dentistry clinic through Google Ads, using a performance-driven approach.

We aimed to:

  • Generate a stable flow of high-intent patient leads

  • Achieve predictable monthly growth in new customers

  • Build an effective lead generation funnel using Google Search and Performance campaigns

  • Optimize cost per acquisition while maintaining high conversion quality

  • Establish Google Ads as a scalable and long-term growth channel for the clinic

Project Description

  • (active project since March 2023)

    We attract on average 30+ new customers every month through Google Ads. Built an effective lead generation funnel with Google Ads


    • Development of a promotion strategy using Google Ads

    • Technical setup of Google Tag Manager, Google Analytics, and Google Ads

    • Collection of the semantic core for search campaigns

    • Development and structuring of ad groups, keywords, negative keywords, ad copies, and ad extensions

    • Creation of advertising creatives for Performance campaigns

    • Launch of search and Performance campaigns

    • Campaign optimization

    • Project scaling


    • 3,909 conversions (calls and form submissions)

    • 62,164 users visited the website

    • Average conversion rate (CR): 3.66%

    • Cost per acquisition (CPA): 156 UAH

    • ROMI: 3,967%

Clinic visuals used as part of a Google Ads and performance marketing strategy to generate patient leads for a dentistry business.
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