The primary goal of this project was to drive large-scale adoption of ConnectFlow digital business cards through targeted advertising, while maintaining strong cost efficiency and measurable performance.

We focused on building a performance-driven paid advertising strategy aimed at:

• Increasing awareness of the ConnectFlow product among relevant B2B audiences

• Generating high-intent traffic and conversions through targeted campaigns

• Driving free digital business card claims at the lowest possible cost

• Collecting actionable pixel data to optimize future advertising efforts

• Establishing a scalable paid ads funnel for ongoing B2B lead generation and customer acquisition

This campaign was designed to validate paid advertising as a sustainable growth channel for a B2B SaaS product, with a clear focus on results, conversion tracking, and performance optimization.