ConnectFlow B2B SaaS Case Study: Lead Generation Through Targeted Advertising

We handled paid advertising campaigns with a focus on lead generation, funnel optimization, and performance tracking.

Visual assets supporting targeted advertising and B2B lead generation campaigns for a SaaS company, focused on customer acquisition through paid advertising.

GOAL

The primary goal of this project was to drive large-scale adoption of ConnectFlow digital business cards through targeted advertising, while maintaining strong cost efficiency and measurable performance.

We focused on building a performance-driven paid advertising strategy aimed at:

  • Increasing awareness of the ConnectFlow product among relevant B2B audiences

  • Generating high-intent traffic and conversions through targeted campaigns

  • Driving free digital business card claims at the lowest possible cost

  • Collecting actionable pixel data to optimize future advertising efforts

  • Establishing a scalable paid ads funnel for ongoing B2B lead generation and customer acquisition

This campaign was designed to validate paid advertising as a sustainable growth channel for a B2B SaaS product, with a clear focus on results, conversion tracking, and performance optimization.

B2B SaaS advertising case study

  • • 50 business digital cards claimed
    • €5.20 average cost per card (reduced from €15 at campaign start)
    • 22,047 total views

  • • 7,800+ page views
    • 1,300 content views
    • 326 checkouts initiated
    • 318 add-to-carts
    • 123 completed claims

  • • Reach: 9,803
    • CPM: €11.84
    • CPC: €0.89
    • CTR (link clicks): 1.32%
    • CTR (all clicks): 2.27%

Campaign visuals used in performance-driven targeted advertising for a B2B SaaS brand to generate high-intent leads.
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